Gary Leff proposes credit card companies should let cardholders buy elite status and lounge access directly with points, potentially revolutionizing the industry. Alaska Airlines launches their new Atmos Rewards program with impressive 85,000-point sign-up bonuses on new credit cards. Lounge overcrowding reaches new heights with travelers facing 73-person waitlists at JFK despite premium card benefits. Southwest announces plans for Iceland routes starting 2026 as part of their major strategy shift including checked bag fees and assigned seating.