Today we cover Southwest Airlines offering Rapid Rewards points at 50% off for just 1.5 cents per point, plus their new Peet's Coffee partnership. Citi launches two new cards - the no-fee Strata and premium Strata Elite - that could reshape their ThankYou points ecosystem, while the Double Cash Card gets upgraded to earn transferable points. We discuss American Airlines' secret lounge access certificates worth $270 and potential business class award devaluations. Plus, Hyatt loses two popular Hollywood hotels to Marriott, and we highlight why the Amex Blue Business Plus should be in every wallet for fee-free Membership Rewards earning.